Arthur Baker Design

The video created for Airforce One Performance Industries, Inc and displayed in their SEMA Show booth last October has been recut to a crisp 3-minute length and placed on YouTube.

ABDesign had about 40 seconds of actual video footage to work with, plus a selection of product images, from which a 5-minute showing was produced that highlighted their newest products, their unique features and wholesale programs. The new YouTube hosted version is directed toward the retail customer instead.

For SEMA, the video also acted as the main signage for the display. Although 2007 was the first year for AF1 being an exhibitor, the company is no stranger to the SEMA Show as this picture of the custom Hummer H2 intake shows, which was fitted to the Overhaulin’ showcase vehicle for that year.

The AF1 exhibit structure was formed from mandrel-bent polished stainless-steel tubing, the same materials used in the AF1 intake systems. The walls were alternately covered with their pleated, 8-ply blue filter material with short-pile black carpet used in the display areas to showcase the jewel-like qualities of the polished metal and blue filter baskets. For a small 10 x 20 foot exhibit, there was room to display fifteen complete intake systems, have a secure cabinet for the video player and literature as well as provide enough room to accommodate customers and work the booth.

ABDesign is proud to have been the designer of AF1’s SEMA exhibit and for being given the opportunity to create their promotional videos. Arthur Baker is also no stranger to designing for past SEMA shows, which will be showcased in future posts.

3-D sketch of AF1 SEMA exhibit