The industrial design of products is an
analytical, multi-disciplined activity. It involves making
intellectual choices in areas of aesthetics, function,
materials, manufacturing tooling & techniques — all
in relation to the cost-of-goods requirements for
achieving the margin %s desired to support the client's
Since many of these choices are counter to
each other, the industrial designer needs to have a
thorough understanding of the client's primary focus in
order to recommend the proper level of compromise for each
of the mentioned pertinent areas.
ABDesign is proud to bring a strong sense
of margin accountability to its excellent level of
aesthetic and functional development, helping clients to
realize maximum profitability on their projects.