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Design Process


 Last Updated:
May 18, 2002

The industrial design of products is an analytical, multi-disciplined activity. It involves making intellectual choices in areas of aesthetics, function, materials, manufacturing tooling & techniques all in relation to the cost-of-goods requirements for achieving the margin %s desired to support the client's marketing program.

Since many of these choices are counter to each other, the industrial designer needs to have a thorough understanding of the client's primary focus in order to recommend the proper level of compromise for each of the mentioned pertinent areas.

ABDesign is proud to bring a strong sense of margin accountability to its excellent level of aesthetic and functional development, helping clients to realize maximum profitability on their projects.

Go to Auto Aftermarket Products Page

Automotive Products

Cars, Trucks, SUVs, Hot Rods! They all need wheels, and many owners give their pride and joy exclusivity via installation of custom alloy wheels.

Click on image at left to see the wheel designs and other auto aftermarket projects of ABDesign.

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Sporting Equipment

Inline Skates, Skating Gear and Accessories.

Click on image at left to see the designs supplied to RollerBall International Inc.

Go to Toys Page


Designers like to play! What better way to play than working on kid's toys and games.

Click on the image at the left to see toy concepts and finished toy designs.

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